Marketing
Why study Marketing
The BTEC Level 3 Extended Certificate in Marketing is equivalent to one A Level. You will study three key units over 2 years:
- Unit 1: Careers in Marketing – explore the wide range of career pathways within the marketing industry.
- Unit 2: Marketing Principles – develop knowledge of marketing concepts, strategies, and consumer behaviour.
- Unit 3: Customer Communications – learn how to design, present, and evaluate effective communication with customers.
Entry Requirements
In addition to our general entry requirements, you must have:
- ■ GCSE English – grade 3
- ■ GCSE Maths – grade 3
We would expect all students to show considerable enthusiasm for IT.
The Course
- Participation in recruitment-style activities to develop employability and presentation skills.
- Opportunities to work with local employers on projects and case studies.
- Enrichment through educational trips and industry visits to see marketing in action.
Course Activities
Career and Progression Opportunities
This course provides an excellent foundation for further study or employment in areas such as:
- Marketing and Communications
- Digital Marketing and Social Media
- Public Relations
- Business Management and Sales
Progression routes may include:
- Higher Education (Marketing, Business, Media, or related degrees)
- Apprenticeships in Marketing or Business
- Direct entry into employment within marketing or business-related roles.
Course Structure and Assessment
- Two units are internally assessed through coursework assignments.
- One unit is externally assessed by examination (held in January).
- The mixture of assessment methods helps develop both practical skills and exam technique.
Additional Information
- Equivalent to one A Level, making it ideal to study alongside other Level 3 qualifications.
- Emphasis on developing transferable skills such as teamwork, communication, and problem-solving.
Support provided for progression to university, apprenticeships, or employment