Marketing

Marketing explores the full range of career pathways within this fast-moving industry, from digital marketing to public relations. You’ll build genuinely employable skills through recruitment-style activities, real employer projects and industry visits.

What are the entry requirements?
You’ll need four GCSEs at grades 9 to 4. You'll need a grade 3 in GCSE English and a grade 3 in GCSE Maths. We'd expect all students to show considerable enthusiasm for IT.
What will you learn?
You'll explore careers in marketing, marketing principles and consumer behaviour, and how to design, present and evaluate effective customer communications.
How will you be assessed?
Two units are assessed through coursework, and one unit through an exam held in January, giving you a mix of practical and exam-based skills.
What can this course lead to?
This course supports progression to Higher Education in marketing, business or media, apprenticeships, or direct entry into marketing and business-related roles.

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